This is so genius on so many levels. Eames + Ice Cube. Social Marketing GOLD. Grabbed my attention on both ends… They got someone who could speak intelligently about the subject, but appeals to such a huge demographic that might not be interested in a modern art exhibit.

I have a feeling this video is going to be shared a ton in the next few days. It definitely has me planning on getting to a few of the participating exhibits of Pacific Standard Time. Kudos!